Willie Honig 
willie@williehonig.com
digital portfolio: www.WillieHonig.com


EXPERIENCE:

2007-Present
Easton-Bell Sports LLC., Santa Cruz
DESIGNER
Working in the action sports division of a leading sporting goods company. Responsibilities focused on creating market driven product graphics and packaging based on focus group data and trend forecasts for skateboarding, bike, and fitness products/apparel. Responsible for executing the development of multiple projects between various international vendors and bringing concepts to fruition within tight budgets and schedules. Design work: product packaging, graphics, illustration, and color specification for 3D surfaces including helmets, pads, and baseball bats. Point of sale displays for major retailers including Target and Walmart. Design for licenses such as X-Games, Tony Hawk Industries, Hotwheels, Spiderman, Batman, under strict style guides and approval processes.

2004-06
Pacific Publishing and Communications Inc., Santa Cruz 
LEAD DESIGNER
Director of a 6-person design team in a fast-paced communications agency. Job responsibilities focusing on art direction and development of style guides for projects and publications spanning web, print, and motion mediums; Project assignments for design team members based on personal assessments of their design strengths; Training of new designers; Consultations with current and prospective clients; Development of web-based versions of existing print publications. 

2003-04
Pacific Publishing and Communications Inc., Santa Cruz 
DESIGNER
Member of the design staff working under tight deadlines on a wide range of projects for clients and agency-owned publications. Client-based work centered around corporate identity development, web site creation, print advertising, brochures, event posters, etc. Agency-owned publication design responsibilities centered around layout, color correction, and design.

2002
Citrix Online, Santa Barbara 
JR. GRAPHIC and WEB DESIGNER
Working on a diverse range of projects throughout the entire spectrum of the creative development process. Print work including: magazine advertisements, direct mail pieces, trade show backdrops, etc. Web work including: advertising landing pages, HTML emails, HTML newsletters, webinar presentations, intranet information architecture, etc. 

2000
Santa Cruz County Sentinel, Santa Cruz 
REPORTING INTERN
Writing local news and sports articles for publication in a 25,000+ circulation newspaper.


EDUCATION:

2002
University of California, Santa Barbara Extension
Graphic Design and Digital Communication Level 1 Professional Certificate.

1998-01
University of California, Santa Barbara
Bachelor of Arts Degree: History. Emphasis: American West


QUALIFICATIONS:

Exceptionally strong cross-platform computer skills with special emphasis in graphic and web development tools including:
Photoshop, Illustrator, InDesign, Dreamweaver, Flash, and QuarkXpress    

Code based web design talents derived from university level computer science classes in HTML and UNIX, as well as professional web development. 

Well-honed writing skills perfected through experience in the journalism industry creating copy for print and the completion of a writing intensive major.

Creative initiative gained from working with clients on a one-on-one basis brainstorming ideas to bring their ideas from rough concept to refined final product.